BA Theories (Business Administration & Management)

Technological Environment: Impact on business

PESTLE / PESTEL Analysis

PESTLE / PESTEL Analysis

Technological Environment (Domestic or Foreign Technological Factors) and its impact on business.

Two of the principal divers of global development have been speed of communication and the reduction in cost of technology.

New technologies in both home and host market impact strategic thinking and should be taken into account when developing a global marketing strategy.

Exit mobile version